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Victoria Theatre Collection (MS-360)

 Collection
Identifier: MS-360

Scope and Contents

This collection contains materials regarding the long history of the Victoria Theatre. The Victoria Theatre, first opened as the Turner Opera House in 1866, has changed names and been rebuilt many times over the years. Facing floods and fires, the theatre has stood tall as a testament to the arts in Dayton. Again, in 1971, the theatre faced demolition but the community gathered around the historic structure saving it from destruction. The theatre was fully renovated in 1988 and re-opened as the Victoria Theatre in 1990. Today, the theatre serves as a showcase of the arts for Dayton and showcases events like the Dayton Ballet, the Hot Times Cool Film Series, Muse Machine, and the Premier Health Broadway Series. The collection is made up of many financial, marketing, show, and administrative records. The bulk of the records are from the 1970s -2000s, when the Theatre was re-developed. The collection is divided into seven series.

Series I, Historical Materials, contains mostly materials from before the 1970’s, including playbills, contracts, photographs and other programs. These include many early playbills that were once a part of the original Victoria Theatre Collection, into which these new additions were added. Some of the playbills in the collection, especially many from the early 20th century, are from other theatres. Photographs are grouped together with related images. Also included are documents and books that tell the history of the Victoria Theatre, records from the Save the Victory campaign in the 1970s, and a scrapbook acquired by a Victorian volunteer in 1983 that dates back to the 1879.

Series II, Administration, contains records relating to theatre board meetings and minutes, season planning, financial and contract records, house management reports, membership and sponsorship information, and correspondence with the Victory and Victoria Theatre.

Series III, Show Files, contains records for the many shows that were performed at the Theatre. They are broken up by performance and season, and include planning information, photographs, programs, financial records and advertising information for many of the performances. The show files overlap with the other series in the collection, holding both administrative and marketing files. Individual programs and marketing pieces without related show files are located at the end of the series.

Series IV, Marketing, contains advertising materials for the Victoria Theatre, including press releases, newsletters, newspaper articles and advertisements. Additionally, the series contains subscription and ticket information used by the theatre’s marketing department.

Series V, Events, includes materials from the many events held by outside organizations at the Victoria Theatre, including the Summer Film Series and Muse Machine. Additionally, the series contains show records from other theatres and organizations, and documents the opening of the Schuster Center, which is operated by the Victoria Theatre Association.

Series VI, Audio/Visual, includes electronic material from shows and events held at the Victoria Theatre. These materials include: photographs, slides, reel tapes, VHS, cassette tapes, CDs and DVDs. These media materials are videos of scenes preformed or advertisements made for the Theatre. Additionally, mean CDs and floppy discs were removed from the collection and added into the E-Archives. A collection of photographs and slide detail the renovations completed on the Victoria Theatre in the 1980s.

Series VII, Memorabilia, contains artifacts and plaques from the Victoria Theatre, including, a stanchion rope, several hats and a plaque dedicated to past volunteer presidents at the Theatre.

Dates

  • Creation: 1866 - 2016

Creator

Conditions Governing Access

There are no donor-imposed restrictions on accessing material in this collection.

However, this collection has not been fully processed, and so access to the materials may be somewhat limited depending on the degree of description (inventory) that is currently available.

Access to original analog audiovisual materials (VHS tapes, audiocassettes, etc.) and digital media (CDs, DVDs, floppy disks, etc.) is also restricted for preservation reasons. Only digitized copies of analog AV media will be provided for acccess/research.

Conditions Governing Use

Copyright restrictions may apply. Unpublished manuscripts are protected by copyright. Permission to publish, quote, or reproduce must be secured from the repository and the copyright holder.

Biographical / Historical

The Victoria Theatre of downtown Dayton, Ohio, has its very own vivid and dramatic story to tell. Built by local distillery owners Joseph and William Turner, the Turner Opera House opened on January 1st 1866. After three years of satisfying crowds and successful ventures, the theatre was destroyed by fire in 1869. It was rebuilt in 1871 as the Music Hall by Dayton paper pioneer Col. Daniel E. Mead and the Music Hall Company. Over the next 100 plus years, the theatre would fight flood, fire, and demolition to become a historic relic to Dayton. It took multiple attempts to get a name to stay with the theatre. The name changed from the Music Hall to the Grand Opera House in 1885, to the Victoria Opera House in 1899, and finally, in 1902, to the Victoria Theatre. In 1913, both Dayton and the Victoria felt the devastating effects of a massive flood. The theatre was recognized as the “New” Victoria Theatre in celebration of its recovery after the flood in 1914, only to be taken down again by a fire in 1918. In 1919, the theatre was rebuilt and renamed the Victory Theatre by Schwind Realty executive William A. Keyes, in commemoration of the allied victory in World War I. The Victory enjoyed almost 40 years of success serving as the home for performers such as Fredric March and the Wright Players. It was also the birthplace of the Schwarz School of Dance (eventually the Dayton Ballet) in 1927 and the Dayton Philharmonic Orchestra in 1935. The Victory became a showcase for Warner Brother’s movies and headquarters for Disney films in Dayton during the 1940s, 50s, and 60s.

Poor economy and low performance attendance left the Victory threatened by the wrecking ball. In 1971, the theatre was put on the list to be leveled into a new parking lot downtown. The Montgomery County Historical Society fought to get the structure on the National Register of Historic Places in 1972, saving the Main Street facade from destruction. Local entrepreneurs James Burt and John Skilken brought new life to the theatre in 1972 with rock shows and midnight films, though the fun-loving crowd took a toll on the building. The theatre portion of the Victory was slated for destruction yet again in 1975, but the Save the Victory committee lead by Jim Latham, Fred Bartenstein, and numerous other committed community members raised essential funds to pay for building updates and operating costs.

The Victory Theatre Association, the organization that would manage the theatre, was incorporated in 1976, beginning the first ever planned theatre season in 1977. In 1978, the Victory Theatre Association purchased the building and restoration on the building began. Though financial troubles and talk of demolition followed the theatre into the early 1980s, the Victory remained on the corner of First and Main Street as the oldest and last remaining theatre in Dayton. Classic film series brought the community back to the theatre in the mid-1980s.

In 1988, the Arts Center Foundation, an organization founded in 1986 to aid the arts in Dayton, spear-headed a $17.5 million renovation of the building. Local businesses and philanthropists, such as Mrs. Virginia Kettering, also donated large sums of money to ensure the theatre would get the updates it deserved. After the large restoration in 1988, the theatre was again renamed the Victoria Theatre. Once construction was completed in 1990, the theatre was re-opened with the Viva Victoria celebration by the newly named Victoria Theatre Association.

Today, the theatre is still alive and home to the Dayton Ballet, along with many of Dayton’s art performances, including dance, theatre and Broadway style plays. The historic structure celebrated its 150 year anniversary in 2016.

Extent

90 linear feet

Language of Materials

English

Abstract

The Victoria Theatre Collection includes an assortment of materials spanning the lifetime of the theatre. First built in 1866, the Victoria Theatre has provided the city of Dayton with the performing arts for 150 years. The collection contains both administrative and promotional materials for the theatre and its shows. The majority of the collection is made up of show files which contain documents on many of the performances held at the Victoria Theatre. It includes financial, advertising, contractual and administrative information on each performance, as well as photographs and marketing materials. Additionally, while there are playbills and contracts for the early years of the theatre, the majority of the collection includes materials from the redevelopment of the theatre in the 1970’s to the present. These include the administrative, financial and promotional records for the shows and events that have been held at the Victoria Theatre.

Arrangement

The Victoria Theatre Collection is arranged into seven series:

  1. Historical Materials
  2. Administration
  3. Show Files
  4. Marketing
  5. Events
  6. Audiovisual
  7. Memorabilia

Physical Characteristics and Technical Requirements

Electronic records will require the use of specific hardware and software to view material.

Immediate Source of Acquisition

The Victoria Theatre Collection was donated to Wright State University Special Collections and Archives by the Victoria Theatre Association in 2010.

Accruals

Additions to the collection are anticipated.

Related Materials

UASC-014, Victory Theatre Records, Special Collections in University Archives, University of Dayton, Dayton, Ohio

Separated Materials

Digital media were removed from folders and transferred into the E-Archives. Most of the materials on the discs can be found as a hardcopy in its appropriate folder.

Slides and cassette tapes were also removed from folders and placed into the Audiovisual series.

Processing Information

There is overlap between the administrative, show, and marketing files. There are also inconsistencies between information on file folders and the collection inventory. Short hand and abbreviations may be used on file folders while show titles and performance years are written in full in the collection inventory.

Title
Guide to the Victoria Theatre Collection (MS-360)
Status
In Progress
Author
Shelby Dixon
Date
2016
Description rules
Describing Archives: A Content Standard
Language of description
English
Script of description
Latin

Repository Details

Part of the Special Collections Repository

Contact:
Wright State University Libraries
Special Collections and Archives
3640 Colonel Glenn Hwy
Dayton OH 45435-0001 USA
937-775-2092