Part 2: Schedule of Events, 1998

The collection consists of administrative and marketing materials collected by the Elder-Beerman store at the Dayton Mall. The two main items in the collection are the marketing plan for the Dayton Mall Elder-Beerman store's grand opening (1998) and the Dayton Mall's merchant manual (2000). There are also store maps, demographics, and information about gift cards. This collection provides insights into popular culture related to shopping malls in... the late 1990s and early 2000s.