Skip to main content

Bill Sweet Collection

 Collection
Identifier: MS-413

Scope and Content

William A. "Bill" Sweet, Jr. was the director and announcer for the National Air Shows from the early 1930s until his death in 1978. In his role as director, he was also the advance publicity man, arriving in town well in advance to promote the air show through whatever means possible -- radio and TV spots, lining up sponsors, distributing posters, and contacting the local newspaper with stories and photographs. The success of the air show was dependent on these activities -- and Bill Sweet was very good at it. The Bill Sweet Collection is divided into four series containing a wide range of materials related to Sweet and the National Air Show. Researchers will find the scrapbooks, photographs, and film in the collection as a good starting point for writing a history of air shows in the United States.

Series I, General Information, contains certificates of recognition, correspondence, articles written by Sweet, "Aviation Oddity" drawings by Sweet, press releases, newspaper clippings, air show programs, and air show/press badges, including one for Apollo 13. The material ranges in date from the mid-1930s to 1973. Of particular note, is a copy of Bill Sweet's book, "They Call Me Mr. Airshow" (1972). In the front of the book, and scattered throughout the book, are autographs of air show people. Also of note, located in the Oversize material, is an original 18" x 22" oil painting by Bill's brother, Robert Sweet. The subject of the sign is the Linco gasoline logo and the text is "Quality Gasoline -- Aviation Fuel for Your Car." This sign was created in 1937 and placed on Bill Sweet's announcer podium.

Series II, Scrapbooks, contains 11 newspaper clipping scrapbooks, plus several folders of loose clippings. The scrapbooks begin in approximately 1930 and end in 1947. The scrapbooks are in poor condition, but they contain a rich history of the air show industry during the 1930s and 1940s. Of particular note are articles written by Sweet that appeared in local newspapers and a large number of ads placed by Sweet in local newspapers.

Series III, Photographs, contains more than a thousand photographs of air show events, people, and other activities related to air shows. The air show portion of the photographs are located in photograph album boxes. The major parts of the series include a box containing photographs used in Sweet's book, "They Call Me Mr. Airshow," three boxes of photographs of people (primarily stunt pilots), two boxes of air show flying demonstrations, and one box of scenes on the ground, including parades. Unfortunately, many of the photographs of the stunt flying are not identified as to location or who is flying. Finally, the series also contains two boxes containing photographs of a variety of airplanes. The photographs are organized according to manufacturer -- many of which contain only one or two photographs.

Series IV, Film and Audio Tape, primarily contains 16mm film of air races and air shows. The film ranges from the 1938 National Air Races to a 1973 film entitled "Pistons Props and Pilots." A number of reels are unidentified. Overall, the film is in moderate condition and may not be easily transferable to a VHS or DVD format.

Dates

  • Creation: 1928-1978

Creator

Restrictions on Access

There are no restrictions on accessing material in this collection.

Restrictions on Use

Copyright restrictions may apply. Unpublished manuscripts are protected by copyright. Permission to publish, quote or reproduce must be secured from the repository and the copyright holder.

Biography of Bill Sweet

Sometime in the late 1920s, William "Bill" Sweet, Jr., became the manager of the Linden Airport in Ohio, and initially got into air shows by selling airplane rides. Not long after, he realized there was money to be made in the entertainment industry, and air shows were entertainment. He built his air show business using excitement, pizzazz, and star quality as the benchmark. Many experts in the air show business believe that the entire air show industry was established largely on the foundation that he built during his air show career.

In the 1940s, Bill Sweet helped to define the emerging air show business by bringing World War II heroes to the masses -- pilots like Joe Mackey and Mike Murphy, and formation teams like the Linco Flying Aces. In the early 1950s, when the FAA cancelled all waivers following an air show accident in Colorado that killed 23 spectators, Bill Sweet traveled to Washington and spent the entire winter knocking on doors and lobbying for reinstatement of air shows. His efforts were successful. During the 1960s and 1970s, Bill Sweet carried on the tradition of the traveling aerial circus by taking National Air Shows on the road. During these air shows, Sweet was at the microphone announcing in a carnival, barker-style for which he became well known. Sweet, and his National Air Show, was also known for giving a start to well-known air show stunt performers such as Harold Krier, Rod Jocelyn, Charlie Hilliard, Eddie Green and others. Bill Sweet died in 1978. In 2005, he was inducted into the International Council of Air Shows Foundation Hall of Fame.

Extent

19.78 linear feet

Language of Materials

English

Abstract

Bill Sweet, Announcer and Director of the National Air Shows, was well-known in the world of air racing and air shows from the 1930s until his death in 1978. His collection consists of air show programs and press releases, air show newspaper clipping scrapbooks from the 1930s and 1940s, more than a thousand photographs of air shows events, including air show stunts and personalities, film of a number of air races and air shows, and a variety of memorabilia, including certificates of recognition, badges, and a painted "Linco" sign Sweet posted on his announcers podium during air shows.

Statement of Arrangement

The Bill Sweet Collection is organized into four series:

  1. Series I: General Information
  2. Series II: Scrapbooks
  3. Series III: Photographs
  4. Series IV: Film and Audio Tapes

Acquisition Information

The collection was purchased from Thomas Kullgren, Early Aeronautica, Midland, Michigan on July 17, 2008.

Related Material

MS-412, Hans Dam Aviation Collection

Separated Material

Series III, Photographs (Boxes 8-16), is located in the Special Collections and Archives Wright Brothers Room. Series IV, Film and Audio Tapes (Boxes 17-19), is located in the Special Collections and Archives Alternate Storage Facility located in the basement of the WSU Medical Sciences Building.

Bibliography

Sweet, Bill, "They Call Me Mr. Airshow," by Bill Sweet as told to Bob Stailey, Milwaukee: Ken Cook Transnational, c1972.
Title
Guide to the Bill Sweet Collection (MS-413)
Status
Completed
Author
Finding aid prepared by John L. Armstrong, 2010
Date
2015
Description rules
Describing Archives: A Content Standard
Language of description
English
Script of description
Latin
Language of description note
Finding aid written in English

Repository Details

Part of the Special Collections Repository

Contact:
Wright State University Libraries
Special Collections and Archives
3640 Colonel Glenn Hwy
Dayton OH 45435-0001 USA
937-775-2092